Understanding Freelancing Categories and Niches

Top 8 Freelancing Categories and their Niches

1. Virtual Assistance

Becoming a virtual assistant is an easy way to start a work-from-home career. Moreover, virtual assistance doesn’t require technical skills or a college degree. Thus, even if you’re a mother or a student, you can be a VA.

What are these tasks that Virtual Assistant can perform?

• Scheduling meetings and events

• Making phone calls

• Responding to emails and calls

• Organizing calendars and files

• Creating presentations

• Planning travels

• Manage social media accounts

• Data entry tasks

2. Social Media Manager/Social Media Marketing Specialist

The same with a Virtual Assistant, this niche doesn’t require any technical skills. However, if you have some technical skills at hand, it will provide you an advantage.

The following are typical responsibilities of a Social Media Manager or Marketing Specialist:

• Create and implement a social media strategy for the client

• Establish social media metrics or KPIs

• Manage and oversee content for social media

• Analyze social media campaigns for success

3. Business Management

Project Manager

The demand for project managers is soaring high. Because of this, many freelancers are into this niche. As a project manager, it will be your duty to manage various projects, such as marketing campaigns, mobile applications, software product development, and graphic/web designs.

Other project manager’s tasks are:

• Plan, budget, staff, and schedule projects from start to finish

• Provide updates of the regular project’s progress

• Ensure the project is within budget and scope and meets the deadline

4. Marketing and Sales

Digital Marketing Strategist

This digital marketing job involves overseeing and improving a company’s online marketing strategy. Likewise, it is the digital marketing nomad’s role to develop strategies and manage campaigns.

This freelancing niche is one of the high-paying jobs. Thus, it is imperative if you have training and or experience.

SEO Manager/ SEO Specialist

The need to boost Google’s traffic of every business is a necessity. As a result, many companies are embracing SEO experts to do the job. Similarly, expert SEOs with other skills like a copywriting can earn more than Php 100K a month.

Few roles of an SEO expert are:

• Handle on-page, off-page, and technical SEO

• Run site audits

• Keyword Research

• Develop and implement link-building strategies